James Butler
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Actual Experience

Actual Experience had no more than a logo and a cheaply-made website from which to base their first report and allowed me free-reign in order to create something both impactful and professional in appearance. Valuing the importance of brand coherence, I opted to use fonts inline with those on the website. I used the logo symbol, blowing it up several times to create various patterns, and its colours to design layouts which bring consistency throughout the report.

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