When Gett launched their delivery service in the UK, Gett Delivery, they appointed OneChocolate as their lead marketing partner. I was asked to lead the creative direction for which our social output would become a primary focus, but that could also be applied to their wider marketing strategy. I devised key messages which helped formed the basis of four feature post types. The aim being to simplify the brand's offering and evoke emotional reactions within our target audience. Gett Delivery also requested that these principles could be applied to OOH advertising.