James Butler
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HR Owen

HR Owen didn't have brand guidelines nor previous documentation to reference, so when I was asked to design their 'Social Media Playbook' I had to use my initiative. Working closely with an Account Director, we formatted the content in a way that would work both graphically and contextually. Looking to their website for cues, I replicated the typographic and colour hierarchy and for the layout, I created a unified style based loosely around the brand's logo.

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